Words / D / Business

differentiate

verb/ˌdɪfəˈrɛnʃieɪt/

B1CEFR level
30/100Rarity: fairly common
TechnicalRegister

To make a product distinct from competing offerings.

Struggling to differentiate on features, the maker leaned on service and warranty instead.

Similar: distinguish, set apart

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy