descriptive mark
C1CEFR level
68/100Rarity: rare
TechnicalRegister
A mark that merely describes a characteristic of the goods and is therefore generally unregistrable.
'Cold and Creamy' was rejected as a descriptive mark for ice cream.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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