Words / C / Business

cross-subsidization

noun

C2CEFR level
70/100Rarity: rare
TechnicalRegister

Funding aggressive pricing in one market with profits harvested from another.

They're cross-subsidizing the loss-making cloud unit with cash thrown off by the ad business.

Similar: cross-subsidy

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy