Words / C / Business

critical mass

noun/ˈkrɪtɪkəl mæs/

B2CEFR level
35/100Rarity: fairly common
TechnicalRegister

The minimum scale a business or market needs to reach before it becomes self-sustaining or dominant.

The platform needed critical mass on both sides of the marketplace before network effects kicked in.

Similar: threshold scale

Topic: Corporate strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Corporate strategy