conversion
A2CEFR level
35/100Rarity: fairly common
TechnicalRegister
Law noun
The tort of dealing with another's goods in a manner inconsistent with that person's rights of ownership.
By selling the borrowed equipment as his own, the defendant committed conversion and was liable for its full value.
Business noun
The act of turning a prospect at one stage into the next, ultimately into a paying customer.
A faster follow-up dramatically improved trial-to-paid conversion.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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