Words / C / Business

contestability

noun/kənˌtɛstəˈbɪlɪti/

C2CEFR level
85/100Rarity: very rare
TechnicalRegister

The degree to which a market is open to new entrants because barriers and exit costs are low.

High contestability keeps incumbents disciplined, since a rival could plausibly enter overnight.

Topic: Strategy in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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More business words: Strategy