Words / C / Business

commoditise

verb/kəˈmɒdɪtaɪz/

C1CEFR level
72/100Rarity: rare
TechnicalRegister

To render a product so undifferentiated that it competes mainly on price.

As open-source alternatives proliferated, the once-premium software was rapidly commoditised.

Topic: Entrepreneurship & startups in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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