Words / C / Business

churn rate

noun/tʃɜːn reɪt/

B1CEFR level
45/100Rarity: uncommon
TechnicalRegister

The proportion of customers or revenue lost over a given period.

Monthly churn crept up to 4%, which quietly erodes a year of growth.

Similar: attrition rate

Topic: Data & analytics in Business English

Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.

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