affinity
B2CEFR level
50/100Rarity: uncommon
TechnicalRegister
Medicine noun
The strength with which a drug binds to its receptor.
The antagonist's high affinity for the receptor allows it to outcompete the endogenous agonist.
Business noun
A customer's felt sense of kinship with a brand beyond mere satisfaction.
Loyalty programs reward transactions, but affinity is what survives a price hike.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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