above the line
C1CEFR level
65/100Rarity: rare
TechnicalRegister
Relating to mass-media advertising aimed at a broad audience, such as television and print.
The above-the-line push built awareness, while below-the-line activity converted it into sales.
Rarity runs from 0 (a word everyone knows) to 100 (almost never seen outside specialist or literary writing). Level is the word's real difficulty on the CEFR scale, from A1 to C2.
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